Billionnaire John Paul DeJoria is CEO of "Paul Mitchell" hair products as well as Patron Spirits. He has a "rags to riches" life story and still believes in community service.
This mini-bottle of Patron tequila cost over $6.00. Patron has been very profitable. Actually, profitable enough for Mr. DeJoria to expand into rum (Pyrat) and vodka (Ultimat).
According to my research, he has quite a few different businesses besides John Paul Mitchell Systems and Patron spirits. I have been impressed that he continues to improve his Paul Mitchell hair care line even though his sales in alcohol surpasses his sales in the hair industry.
Margaritas featuring Top Shelf Patron can be ordered in such restaurants as Outback Steakhouse and venues like the Comedy Zone. One should expect to pay $11 and up for their top shelf margarita. It is nice, sweet, and smooth. Smile.
Well, with so many different hair care lines on the market, it is a good idea not to keep all your eggs in one basket. Cheers!
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