Phenomenal . . .

Phenomenal . . .
Life, Growth, and Connection (This sunflower was nourished by my hands.) 2010; Photography by Benita Blocker. Please become a follower of this blog.

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Showing posts with label beauty industry. Show all posts
Showing posts with label beauty industry. Show all posts

Thursday, May 9, 2019

Applebaum Hair Growth Club Consultations


Applebaum Hair Growth Club, Founder 
Benita Blocker

The Hair Growth Club is a club where its members are more focused on growing and maintaining healthy hair with or without chemical processing.  You can still keep your personal hairstylist or refer your stylist to me for a paid consultation to learn about my practice and my philosophies. 


In April 2019, I shadowed the RazorChic of Atlanta during her Los Angeles, California tour.

I decided to invest in her practice because it was the closest celebrity alignment that I could find for extension-free hairstyling.  RazorChic of Atlanta (Jasmin) is much more of a barber stylist.  She is a micro-short haircut expert.  My philosophy is to assist in gaining length and fullness so we have two totally different practices.  However, I learned some valuable tips to enhance my own practice from Jasmin.  Those with alocepia who want a tight cut . . . Jasmin is your girl!


Benita Blocker has over 15 years of hair industry leadership.

Members of my hair practice have seen their hair grow to lengths that they have never seen before.  My practice is not about instant "before and after" photos. My work requires a hair partnership starting with a minimum of a three month commitment.  Paid custom hair consultations will cover supplements, products, hair solutions, and hair strategy plans custom designed for you.  You may not like everything I suggest, and you may not like waiting for your care package to arrive within two weeks of your consultation.  You will be paying for my expertise as a hair industry leader.  Therefore based on your own personal consultation, I will assemble everything that you will need for home use and to take your own personal hair stylist.  I do not condone the chair hopping from one stylist to another. So my Hair services are separate cost.  Consultations are about knowledge.  I do not bash other hairstylists.  I offer my philosophy.  Some of my "long hair" solutions involve RELAXER service as a suggested remedy.  I don't care that 90% of the other hairstylists blame hair problems on relaxers.  I DO NOT agree. I DO NOT think locking hair is for everyone either.  I believe in custom solutions.

Why should you pay for my hair consultation or my hair panel "Q and A" participation?
  • My hair blog has over million pageviews
  • I have edges.
  • I have naturally grown long hair.
  • I am a licensed cosmetologist in three states.
  • I have a Bachelor of Science degree from University of North Carolina at Charlotte, Cum Laude.
  • I also have half of my education from Clemson University.
  • My cosmetology background is from the Dudley Beauty School System.
  • I have produced, directed, edited, and hosted my own series of public Access television shows.
  • Continuing Education has always been the core of my longevity within the haircare industry.
How to contact me?  Look for Applebaum's Phenomenal HairCare on Facebook or (hashtag) #applebaumhairgrowthclub on IG  (I do not include direct contact information on this blog to avoid spam.)  You want me.  You can find me.  I have three phone lines . . . and I do Travel.






Monday, July 6, 2015

Soapbox Talk: The Beauty Industry 2015


Beauty Supply Stores
Most of the Beauty Supply stores sell hair, wigs, accessories, makeup, clothes, caps and more.  There are only a few aisles now that are actually stocked with hair products or Hair tools.  That means that people are either going natural where "less is best" or they are wearing a lot of protective styling (i.e. weaves or wigs)  This is amazing to me.

Print Ads
From Whole Foods groceries to Marshalls fashions to banking ads, almost every women of color has a short curly afro or a "braid out" or "wash and go" curls.  I have not seen a print ad with relaxed hair on a woman of color lately. This is amazing to me.

Day to Day Public Appearances
As I attend gatherings or go shopping,  I am simply amazed that by looking at people's hair all around me that I can tell that going to the beautician seems to not be a priority any more. Natural hair is everywhere. The afro with the headband or the pineapple top are the most popular natural hairstyling that I see.  There does not seem to be a glamour competition in my area except with the younger ladies with the vixen weaves.

People's opinion on Locking their Hair
"African Venus" 1851 sculpture by Charles Henri Joseph Cordier

Forming dreadlocks apparently has been a natural instinct for Africans from the 1800's and beyond.  I have even seem some mummy pictures floating on the Internet with dreadlocks.  However, 9 out of 10 times if I offer locs as a long term natural hair solution, Black women immediately have a brain freeze thinking "forever" locked.  Their excuse is that they want more styling options; yet, 9 out of 10 times that I see them, their hair is in the exact same headband or  afro puff on top of their head.  Well, you get the idea.  Dreadlocks are no more permanent than any other chemical service, but women are so scared of them.  I do not think that locs are for everyone's lifestyle, but I know for a fact that I can get  20 times the styling options as my locs continue to gain length than many of the natural loose hair sistahs walking around. Each to his own, but I am simply at a loss for words for the cosmetology industry.  Between the barbers and the braiders, cosmetologists are losing out on clientele.

I am personally going to stick with relaxers, smoothing treatments, and locs. Let's see what changes 2016 brings.