Phenomenal . . .

Phenomenal . . .
Life, Growth, and Connection (This sunflower was nourished by my hands.) 2010; Photography by Benita Blocker. Please become a follower of this blog.

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Thursday, May 30, 2019

Mobile Hair Consultation: A Look at AHGC on the Road!

Applebaum Hair Growth Club Reception

New clients nationwide should expect to receive a warm, professional reception with complimentary tea, coffee, bottled water and/or light snacks.


Most new clients are needing a "listening ear."  Typically, they need short and long term solutions.  Consider me as a therapist for hair.  Don't be surprised that you may leave with a homework assignment to complete after the consultation.

The mirror

We will take a seat at the mirror to really dig into the custom transformation game plan.  If we need to begin hair treatment services, then I can network with local salons in your area for a salon chair for a day.  I would need advance notice for separate hair services. As far as attire goes, hair can be a labor of love.  I can glam up for solution driven visits or just remain dressy casual so that people can feel relaxed without judgment.


As a professional, sanitation is very important. I may have fresh washed salon capes out drying if I am hosting a "pop-up" salon station in the area.

Surprisingly, many people have concluded that Sisterlocks are what I am going to be pushing because Sisterlocks were the best solution for me.  For the record, locs are the least likely solution for most women for various different reasons that can be discussed during a AHGC consultation.  

The Applebaum Hair Growth Club is for designed for LOOSE HAIR solutions.  I have been trained for Sisterlocks establishments, but that loc journey is NOT the intent of the Applebaum Hair Growth Club.  On the flip side, those who are not open to relaxer services are not a good match either.  Your individual hair texture will determine which path that I suggest.

These pictures were taken 19 years apart.  I offer skincare solutions as a part of the AHGC.

 Paypal and CashApp $BenitaBlocker are the current payment options.  Prepayment is required prior to texture evaluation.

Saturday, May 25, 2019

Sisterlocks: Six years and ten months Anniversary

Locs versus Wig

This past month I had a lot of events I attended. It was also my six years and 10 months Sisterlocks Anniversary.  I purchased a $30 synthetic wig to change up my look.  I also found a store named Ashley Stewart that has some gorgeous, fitting clothes for my unique body shape.

I enjoyed the Kountry Wayne comedy show in another Ashley Steward top.

I love taking pictures with eagles. There is nothing like seeing his "red bottom shoes."  Awesome, Clean comedy. His sparkling attire lit up my face.

While at the comedy venue, a young lady pointed to me  and said "Grandma, that is how my hair is going to look when it grows out."  I smiled and kept walking.  Honestly, her hair texture was cute, but definitely not the same texture as my hair.  I didn't want to burst her bubble. Her locs will mature differently than mine.

I am really loving Ashley Steward clothes.  I also admire my loc length.

Tuesday, May 14, 2019

Proven results: Gaining long hair under my practice

Three different (AHGC) clients with relaxed hair.
Applebaum Hair Growth Club (AHGC)

In today's society, social media influencers typically show before and after transformations all in one visit.  That all inclusive one stop is what lures most people in.  My practice is not built on a one day trip.  My three clients' pictured above have long, relaxed hair because we don't "fry, dye, and lay to the side."  I typically underprocess the hair before I would overprocess the hair.  Sometimes clients have to stretch their relaxer services. That means they sport a few more "ponytail days" to maintain the integrity of their hair and maintain their length.  This allows for gaining longer lengths with relaxers.

Over the years, I have learned that some hairtypes are "thirsty" which means that it soaks up the oils from the relaxer and the relaxer base.  Those hairtypes require extra clarification during the rinse out from relaxer services.  The extra clarification is a series of extra steps.  Hairstylists that are interested in learning more about these steps can pay for a consultation with me.

One thing that I decided to change since my Los Angeles trip is to discontinue using brushes/sprushes for relaxer application.  I can elaborate more during a paid consultation with me.

My relaxer clients were gaining length before my Los Angeles trip.  I mostly witnessed haircuts and molding while in Los Angeles. I was hoping for more color technique, but the clientele that class day were all solid black and short.  I always learn something new from every class that I attend.  Los Angeles was no exception.

So for those natural hair clients, I was so proud to see a natural hair client return to me for a service, and she had been FOLLOWING our regimen that we designed custom for her. Her natural hair has continued to gain length without me.  It confirmed to me that when the customer and I establish a regimen and routine that works that includes supplements (regardless of brand) - they are empowered to continue their regimen that works.

This is the basis of the Applebaum Hair Growth Club (AHGC).  There is no overnight magic to gaining length, but I can help people develop a plan to achieve longer God-given hair even if they use wigs or enhancements for glamour purposes.  Every practice is different.  Investing in my practice is an investment into yourself.

Thursday, May 9, 2019

Applebaum Hair Growth Club Consultations

Applebaum Hair Growth Club, Founder 
Benita Blocker

The Hair Growth Club is a club where its members are more focused on growing and maintaining healthy hair with or without chemical processing.  You can still keep your personal hairstylist or refer your stylist to me for a paid consultation to learn about my practice and my philosophies. 

In April 2019, I shadowed the RazorChic of Atlanta during her Los Angeles, California tour.

I decided to invest in her practice because it was the closest celebrity alignment that I could find for extension-free hairstyling.  RazorChic of Atlanta (Jasmin) is much more of a barber stylist.  She is a micro-short haircut expert.  My philosophy is to assist in gaining length and fullness so we have two totally different practices.  However, I learned some valuable tips to enhance my own practice from Jasmin.  Those with alocepia who want a tight cut . . . Jasmin is your girl!

Benita Blocker has over 15 years of hair industry leadership.

Members of my hair practice have seen their hair grow to lengths that they have never seen before.  My practice is not about instant "before and after" photos. My work requires a hair partnership starting with a minimum of a three month commitment.  Paid custom hair consultations will cover supplements, products, hair solutions, and hair strategy plans custom designed for you.  You may not like everything I suggest, and you may not like waiting for your care package to arrive within two weeks of your consultation.  You will be paying for my expertise as a hair industry leader.  Therefore based on your own personal consultation, I will assemble everything that you will need for home use and to take your own personal hair stylist.  I do not condone the chair hopping from one stylist to another. So my Hair services are separate cost.  Consultations are about knowledge.  I do not bash other hairstylists.  I offer my philosophy.  Some of my "long hair" solutions involve RELAXER service as a suggested remedy.  I don't care that 90% of the other hairstylists blame hair problems on relaxers.  I DO NOT agree. I DO NOT think locking hair is for everyone either.  I believe in custom solutions.

Why should you pay for my hair consultation or my hair panel "Q and A" participation?
  • My hair blog has over million pageviews
  • I have edges.
  • I have naturally grown long hair.
  • I am a licensed cosmetologist in three states.
  • I have a Bachelor of Science degree from University of North Carolina at Charlotte, Cum Laude.
  • I also have half of my education from Clemson University.
  • My cosmetology background is from the Dudley Beauty School System.
  • I have produced, directed, edited, and hosted my own series of public Access television shows.
  • Continuing Education has always been the core of my longevity within the haircare industry.
How to contact me?  Look for Applebaum's Phenomenal HairCare on Facebook or (hashtag) #applebaumhairgrowthclub on IG  (I do not include direct contact information on this blog to avoid spam.)  You want me.  You can find me.  I have three phone lines . . . and I do Travel.