Three Reasons for the Shrinking Black HairCare industry!

Flat Irons
When the electric, ionic flat irons took over the market,  they evened the playing field.  Everyone with or without a hair license had the ability to deliver salon styling results.

Remember the conventional stoves and marcel irons?  How about the pressing comb?  Those tools required practice and skills.  Everyone could not work the conventional hot tools.  The Black hairstylist had the competitive edge on Black hairstyling prior to the flat irons.

Salon Suites
When salon suites started making salon ownership affordable, hairstylists flocked to independence, but hairstylists stopped learning from each other.  "Divide and conquer" is exactly what happened.  Then YouTube took over.  Everyone with or without a hair license began learning from each other on an international level.

The "perfect hair" movement redefined
People have always wanted "perfect hair" despite the weather and the workouts.  However, one can not control the humidity and sweat without a lot of spritz, holding spray, hairspray, gel, or some styling aids. Over the last decade, people decided against a lot of "frozen hairstyling."  They wanted softer, flowing hair that could withstand the weather and an active lifestyle so wigs, extensions, weaves, and protective styling became mainstay.

Nowadays, many salon clients shampoo and condition their hair before going to the salon.  The Black salon in 2016 has become the place for protective styling application or braiding.  Many Black hair salons in 2016 are less about hair care as well as less about hair products.  However, around hundred years ago, it is interesting that Madame C. J. Walker started her business with hair products and expanded her business into hair services.

Black hair - Freedom or Slavery?  Are we controlling our hair or being controlled by our hair? Are we becoming the "Stepford Wives" or just simply expressive? You decide.

I look forward to 2017.

The Three Universal Hair Categories and 2016 Trend Analysis

There are three ways to describe hair universally:

• Loose natural
• Locked natural
• Permed (Permanently relaxed or Permanently curled)

Loose natural hair can be thermally straightened to look like a relaxer or it can be worn in its natural state.

As far as wigs go, they have become as common as lipstick in 2016.  With people changing hair length and haircolor on a daily basis, "wig shopping" has been the new "girls outing."

Blame it on the weather!  Blame on people wanting a look that they were not born with.

You can now wear any curl pattern that you desire through the use of the crochet braiding process in about two hours. Corkscrew coils?  No problem.  Romance Curls? No problem.

2016 Hair, especially "Black hair" has floored me.  I tell new customers that I actually service more hair than I do weave so that they know that my specialty is "haircare."

All the weaves.  All of the uniform sew-in's. All of the wigs. My head has been spinning lately.  I often ask myself - will the trend to wear your own hair come back any time soon?

The barbers must be seeing an increase in women with short afros. What happened to mens' demand for long hair?

More and more people have found hair partners, and they maintain each other's hair at home.  YouTube tutorials are cutting out the hairdressing profession.  We are going back to the time before Madame C. J. Walker started beauty salons.

Surprisingly, going to the hair salon, now means washing, conditioning, and blowdrying BEFORE you get to the salon to get the sew-in, crochet braids, or individual braids.

Natural hair practitioners can now provide almost the same hair services as cosmetologists in North Carolina.  Cosmetologists are also licensed for esthetics and nails as backup plans.

Is the hair extension/wig industry recession-proof?  Will all the protective styling mania end anytime soon?

Feel free to comment.  This article is more about you the audience than me the hair professional. Inquiring minds want to know.  Will the commercial hair demand ever peak out?

Black Hair Care: Repeating History?

"The Life and Times of Madam C. J. Walker" by A'Lelia Bundles takes you back to your roots . . . of black hair care. I believe that "Those who do not know their history are destined to repeat it." From corporate politics to hair care, this statement has stood the test of time.
According to this excerpt, for over a hundred years, white-owned companies have pushed "hair straighteners." Their marketing images evolved from "wild haired caricatures" to "mulatto women with long, wavy hair."

Also, from page 66 of this book (not pictured), these straighteners was marketed as "hair growers" because as kinky hair starts to straighten out, it is amazing how the length of the hair expands from out of its original tightly coiled state. So from visual observation, hair looks likes it "grows" instantly in front of your eyes as it straightens. For a Closer "visual" look at "kinky" hair, please visit my article on "A Closer Look at Type 4c hair" for a picture of "nappy hair."

According to this excerpt, for over a hundred years, vaseline was already determined to be too strong for black hair. So why is petroleum still being used in some hair care products? I think that heavy petroleum hairdressings seems to attract too many pollutants from the air and makes the hair hard within a few days of using it. Hard hair can cause breakage.

This "On her own Ground" is about history, and history repeating itself in modern day times. From networking to marketing, nothing has changed; we are just cycling back and rediscovering our history.