Bad news first: I hate when manufacturer's give hair treatments generic names like "Deep." You have to ask do you want the "Deep" deep conditioner or just a deep conditioner. You feel me right? The name can lead to a little confusion within the salon.
Now, the good news: I love the smell of this treatment. The Deep Fortifying Treatment is designed to be left on the hair for up to 15 minutes with heat. I spend about five minutes combing it through the hair for even distribution, then I let the client sit under the medium heat dryer for another 10 minutes. Rinse thoroughly and and continue to my next styling steps.
If it is a blow dry, then the aroma from the treatment just permeates the salon. The hair smells delicious. Not many conditioners leave a fragrance in the hair like that.
Unless someone has extremely damaged hair, I do not suggest using it on a regular basis. The directions says that three consecutive weeks of use can greatly improve the hair's integrity.
So overall, the Design Essentials Deep Fortifying Treatment is a definite keeper for clients with double processing or if they need a quick treatment.
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