Phenomenal . . .

Phenomenal . . .
Life, Growth, and Connection (This sunflower was nourished by my hands.) 2010; Photography by Benita Blocker. Please become a follower of this blog.

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Tuesday, September 24, 2013

New Relaxer Application Concept by Benita Blocker

 After several months of visualizing this concept, I have finally gotten a first functional prototype for this relaxer application tool.

 It works like applying base with a nozzle tip.

For those who want to try to duplicate this tool design, please notice how clean the barrel of the tool after pushing out the last bit of relaxer that is still at the tip.

I am purposely using this article as an introduction to a new revolutionary method for relaxer application.

Benefits of this new technique:

1) It will save on relaxer costs because there will be no leftover to throw away.
2) There will be no cross contamination for stylists who do not want to throw away relaxer overage from a completed client service.
3) For tightly compacted curl patterns, you can part the new growth and apply relaxer at the same time.

This prototype tool and technique is designed by Benita Blocker with Applebaum Enterprises.  I will be offering classes on this prototype, and I am open to talking with relaxer companies who want to assist with a national launch of this concept.


  1. I can't wait to see/hear more!!!! Will this only be available to professionals?

    1. You got it Ebony CPrincess! I definitely want to market to professionals only to make the salon service more professional than what consumers can do at home. I will keep this post updated with the newest developments. I am happy that you also see a need for this tool. For hair types 1, 2, and 3, it is not going to make a difference, but for that type 4b and 4c curl pattern, it can make all the difference in the world.