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Friday, March 2, 2012
Design Essentials fail to properly label their relaxer tubs
Back in October 2011 timeframe, I introduced the new and improved Design Essentials regular relaxer with shea butter and olive oil. Take a good look at the old packaging on the left and the new packaging on the right.
Recently, I purchased another full container of Design Essentials regular relaxer. I was floored. "No they didn't" just sell me a tub with old labeling and put a sticker with "New and Improved" on it? So let us check the ingredients.
As you can see, there is no Olive or Shea butter listed in the ingredients list. So Design Essentials used old packaging to put their new relaxer formula, but they did not bother to update the ingredients' portion.
Pictured is what the ingredients' label should be. This picture was taken of the tub with the new labeling. The ingredients may look a little blurry, but you can see "Olive Fruit" oil and Shea Butter listed.
Design Essentials is a ethnic line sold nationally across the United States and probably abroad. Failure to update the ingredients label with an updated sticker to match the "new and improved" sticker is just outright unprofessional in my opinion.
In addition, this relaxer has caused some shedding issues with a few Type 4 curl pattern clients. Type 3 curl patterns grow out and away from the scalp and seem to do well with this relaxer. So I am debating on discontinuing all Design Essentials relaxers for Type 4 curl patterns. I have been using the Design Essentials Stimulations conditioner to correct any shedding issues about a week or two after the relaxer touch-ups for the type 4 curl patterns. This issue has me concerned because the relaxer is quite tolerable (i.e. no burning.) However, no one wants any scalp damage. Type 4 new growth is very much concentrated and coiled at the scalp.
With Design Essentials trying to "save money" on packaging, it makes you wonder how are the relaxer sales going with such a push for African American women to wear their natural hair?