Onesta product line is geared toward consumers that want to stay away from potential cancer causing ingredients.
Five cancer causing chemicals in beauty products have been identified at the website attached.
Onesta is free of parabens, sulfates, propylene glycol, DEA, synthetic colors/dyes, and more. According to another blog review, you have to use a lot of product to get a good shampooing. It is not concentrated and does not suds much. I have smelled the product, and it smells like paradise. More citrus or flowery; definitely not herbal.
This is a picture of some of Onesta's literature. I found the product line in Blooming Beauty Supply Store at Northlake Mall in Charlotte, NC. I have not tried the line yet, but their literature gave me food for thought. I do not think that this product is going to outperform Pureology or other leading brands for styling and finishing results, but if you are organic conscious and looking for more natural products, then it is worth looking into!
On a separate note, please remember that all product lines that are paraben-free do not have a long shelf life because parabens are preservatives . . . So make sure the product is fresh by calling the manufacturer especially if the product does not perform as well as to be expected.