Brazilian Blowout brand of BKT

The "Brazilian Blowout" brand is the only keratin treatment on the market so far that does not have any formaldehyde, aldehyde, or derivatives of these chemicals. It consists of silicone, collagen, and keratin. They have an Acai Aftercare line. Their after care line has the same SuperNutrient Complex as the treatment itself. It will help prolong the styling.
Client had received a permanent wave at a New York salon two weeks prior to seeking a Brazilian Blowout service to control frizz.
After receiving the Brazilian Blowout service and fringe cut by Hairstylist Benita Blocker, Client has beautiful, more manageable hair even on high humidity days.

I have been studying Brazilian Keratin Treatments for a year before finding the best one yet!!!! Brazilian Blowout is the brand. There is no four day wait after receiving the application. There is no formaldehyde nor aldehyde.

Who are the best candidates for the Brazilian Blowout brand?
1) Tenderheaded, overly curly little girls who are pigtail age.
2) Those who have high-lift color and need to control frizz during humid weather.
3) Those who have straight hair either naturally straight or relaxed straight and need to control frizz and the effects of humidity.

Who is not a good candidate for any BKT?1)Those who want to wear their natural curly or wavy hair. The Brazilian Blowout will smooth out the frizz, but depending on the stylist's number of passes, quality of flat iron, etc - your curl pattern MAY get altered from the flat ironing process. It is a gamble especially with the brands that have formaldehyde and formaldehyde derivatives in them.
2)Those that are tightly coiled who are looking for bone straight hair. Brazilian Blowout will only make your coils more manageable. Texturing with Paul Mitchell mild relaxer two weeks before the treatment will deliver even better results for over curly hair types.
3)Those who are price conscious. Brazilian Blowout starts around $250. AfterCare products run around $35+ a piece. Color and/or relaxer services are separate pricing and should be performed two weeks prior to Brazilian Blowout for the healthiest results.

Brazilian Blowout has a website, but their salon locator may not be updated. Ask to see a stylist's Brazilian Blowout certificate if in question or call the company to see if the stylist is registered. My Brazilian Blowout certificate is posted in my salon and is displayed on my fan page on FaceBook. Visit Applebaum Hair fan page.

Brazilian Keratin Treatment

So you are curious about the Brazilian Keratin Treatment?

The process costs on average $250. It is temporary. It lasts about 2 to 3 months on average.

In a nutshell, a 450 degree flat iron infuses a keratin treatment/solution into the hair and seals it in. Certain shampoos can raise the cuticle and cause the treatment to release faster. Shortening the longevity of the straightening results.

I personally took a Rejuvenol class on it, but did not buy the intro kit . . . mainly because people complain about paying $80 for a relaxer service that lasts for 2 months. I don't even want to offer $250 process that lasts for 2 months.

As far as health of the hair; I have not seen it to be any healthier. It is more a styling enhancement for those who shampoo more than twice a week at home.

Some BKTs have formaldehyde. Some do not. Typically, the ones with formaldehyde last longer.

Clients are forced to wear the sleek or bone straight look all the time. So if you want to have more curl or body without the frizz, please consider using higher end shampoos and treatments such as Pureology and Aveda. Your hair will transform over time with higher end products.

If your hair is straight, wavy, or slightly curly naturally, then the BKT will be a great option for you because after about 3 months your unprocessed/new growth has never been unruly, but you desire more smoothness. The BKT would avoid any permanent processing of the hair, but the sleek/straight look should be your desired style everyday. It will make your regular home maintenance easier.

If you are overcurly/kinky naturally, then after six to eight weeks, your new growth will still be the same. So you will have the choice to BKT it again at the $250 rate or go back into the relaxer touch-up for less.