Sunday, October 12, 2014

Ten Reasons Why Hairstylists Retain Clientele


Ten Reasons in no particular order why Hairstylists retain their clientele include

1)  Great reading selection!

I have some clients that love all the latest celebrity gossip so People and Us magazines are their favorites.  I have some who love the latest fashion trends so Vogue, Instyle, and Harper's Bizarre are favorites.  Others like Health and More magazines for anti-aging tips.  My salon has a lot of reading choices and classic hairstyling books to keep all ages occupied in case they don't bring their IPad or Kindle.

2) Flexible salon hours!

My salon is open by appointment from Monday to Saturday from 8am to 10 pm.  I am a full time hairstylist so I work around my clients' needs.  I am servicing clients from 4pm to 9pm on most weeknights.  I have worked on Sundays in cases of emergencies such as funerals, heavy travel schedules, or if I take an extra day off and need to makeup salon work hours.

3) Caliber of clientele!

I attract warm spirited clientele.  Most of my clientele get along and hold very productive conversations.  We talk about current events and movie reviews.  Most clients feel like my salon is a great place to meditate, laugh, and relax.


4) Great smelling hair!

Many clients love leaving out of the salon, and their hair smells like they just left the salon.  Great looking and Great smelling hair goes a long way.

5) Great smelling salon!

Using top quality shampoos and conditioners causes a sensual aroma to permeate throughout the salon.  Most shampoos with peppermint or tea tree definitely carry a scent that lingers on and on!

6) Fresh perspective!

Sometimes new clients are looking for a fresh perspective on their hair.  Just like you try different makeup artists to deliver you a slightly different color scheme, many clients want to try a different salon regimen on their hair when they go to a different salon.  So if every salon in a little town uses KeraCare or Paul Mitchell, many clients would jump at the opportunity to try some Bumble and Bumble or Pureology.  My salon keeps a variety of fine haircare lines and the combinations seem to keep bringing people back!  We rotate through some lines, and for some, we stick with what works.  I typically update each client's profile with every visit to know if we did something that worked better than before or not.

7) Various chemical options!

Sometimes people need to switch chemical brands for a variety of reasons.  If the salon has limited options, people want to  go where they get more alternative solutions.  My salon offers several relaxer options as well as treatment options.

8) Precision Haircuts!

Many people want a great haircut without the hairstylist being scissor happy and taking off too much length.  I am very patient with my clientele.  Most say that I am too conservative sometimes when they really want a haircut versus a trim.  So they trust me to not cut too much.  They usually ask me to take off more.

9) Community updates!

Some people like hearing about "what's new" moving to the area as well as movie recommendations and new food dishes to try in the area.

10) Product Knowledge!

My clientele love to hear about my latest continuing education classes.  What new procedures are being introduced?  What new products to consider?  What is the latest hair trend?  When is the next hair show? Many of my clientele remain true to their classic hairstyling, but they like that option of trying something new.


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