With all of the heat, high humidity, sweat, and unexpected rainfall, most hairstyles need some sort of help to hold.
I know that people are trying to avoid stiff looking hair. Also, if the hair is too fixed, it looks too urban or too ethnic for most higher ranking corporate executives.
So I hear you loud and clear! You don't need the lacquer sprays which get sticky when wet, but you must also listen to me, it is a new age. The aerosol and liquid finishing spritz now have a LOT of flexible hold. They can be combed through.
Here's another before and after set of pictures:
Hair curled with finishing spritz before comb out.
Comb out using finishing spritz! Style with memory and hold.
If you have really fine hair, just wet set or roller set for curls.
Finding the right holding spray may be trial and error.